Allard Marx's - Let's talk about diving

After an early career setting up a new business in Italy which has become a household name, Allard turned around an OTC Pharmaceuticals company and Pakistan and continued developing and launching new products throughout Europe and Asia. After two decades in corporate strategy and brand consulting for companies such as Coca-Cola, Disney, KLM, TIME, INSEAD Business School and others, his interest in the ocean led him to set up a foundation and develop the world’s only proven and patented reef-safe sunscreen: AETHIC.
Today AETHIC leads the field and combats greenwashing competitors making similar claims unchecked by any standards or legislation. Not even reporting 80 such brands to the FTC made any impact. Yet. Class actions suits are beginning to bite though and consumers are starting to demand proof.
Official sunscreen to two America’s Cup competing teams, two Ocean Race teams and having protected 1,000 athletes in desert competitions for two consecutive years, the products have proved their protective ability.
The diving community’s familiarity with disappearing reefs makes it a particularly strong ally in combating the effects of hazardous sunscreens on the market. Allard looks forward to meeting the world’s leading exponents of the art of diving pleasurably and safely.
#DivingTalks2024 #ReefSafe #OceanConservation #SustainableDiving #ProtectOurOceans #MarineLifeProtection #SafeSunscreen #EcoFriendly #CoralReefProtection #Greenwashing #BlueEconomy #AETHIC #MarineSustainability #OceanAdvocate