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Sanctum was created during an artist residency at GES-2 House of Culture in Moscow as part of the exhibition “New, New Age.”

The project explores the commodification of spirituality in contemporary society through a series of videos and objects that emulate the marketing language of spiritual influencers and digital gurus.

Comprising 30 videos—including short-form clips for social media and promotional videos for the fictional brand Sanctum—the work examines how spirituality is reshaped under the influence of consumerism and productivity culture.

Through irony and contemplation, Sanctum reflects on the tension between the sacred and the commercial, questioning how authenticity, belief, and digital identity merge within today’s “spiritual marketplace