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The average cost of hiring an SEO agency typically ranges from a few thousand to tens of thousands of dollars per month, depending on your specific circumstances, but it's worth examining what 'average' truly entails in this field.

Search engine optimization, commonly known by its acronym SEO, is far from a one-size-fits-all solution; for example, small businesses often allocate $1,000 to $5,000 monthly for essential services, while larger enterprises invest $10,000 or more in comprehensive programs.

These amounts are shaped by variables such as your industry (e.g., ecommerce SEO), competitive landscape, and geographic focus, with supplementary offerings like AI Overviews optimization driving costs even higher.

The expertise of the team, influenced by team size, and the tools they utilize add further dimensions, yet the genuine advantage emerges from a return on investment that well outpaces the initial outlay.

Whether your scope is local or national, gaining insight into these standards allows you to recognize fair value and avoid suspiciously low bids that often signal limited experience.