Uses and gratification theory of mass communication

Описание к видео Uses and gratification theory of mass communication

Complete details of Uses And Gratification Theory of Mass Communication.
In this video, I share following things regarding the theory.
1) Historical background.
2) Introduction.
3) Types of needs and gratification.
4) Goals of media use.
5) Uses and gratification research and effects.
6) features.
7) Criticism.

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