Must watch before you start up | TAM SAM SOM | Market size calculation | Potential market

- What is the Total Addressable Market and How to Calculate it -

One of the most common questions we get is calculating a Market Size slide on a startup pitch deck. After so many years at this, I believe I can come up with better market size estimations than I used to. But, in order to explain this in the best possible way.

In this episode, he breaks down basic definitions such as TAM, what are the most common mistakes made while calculating and presenting this to investors, and how to estimate it properly. Steve will also demonstrate the simple formula applies to every startup, no matter what the industry is.

Potential investors and lenders want to understand the long term and near term markets for your startup business. Make sure you can tell them in terms they expect to hear it - TAM, SAM, and SOM.

This 15 minute video will demystify and provide examples at an easy to understand level for finding, documenting, researching, and presenting your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).


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