Скачать или смотреть eCommerce: 7 Mistakes to Avoid in 2024

eCommerce businesses must avoid mistakes to stay competitive and profitable in 2024.
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Understanding and avoiding common pitfalls can drive growth and success to your eCommerce.

Here are some mistakes to avoid in 2024.

1. Mobile Optimization
Mistakes

Mobile commerce is essential in 2024. According to recent studies, over 70% of eCommerce traffic comes from mobile devices. Despite this, many eCommerce websites are still not optimized for mobile users, leading to poor user experiences and lost sales.



To avoid this mistake, ensure your website is fully responsive, with a mobile-first design approach. This includes easy navigation, fast load times, and seamless checkout processes on mobile devices.

Use progressive web apps (PWAs) to provide a native app-like experience without requiring users to download an app.

2. Customer Experience
Mistakes

In 2024, customer experience (CX) is crucial to eCommerce success. Customers expect a personalized, and engaging shopping experience. Neglecting CX can lead to high bounce rates, low conversion rates, and poor customer retention.



To enhance CX, improve personalization by using data analytics to understand customer behavior and preferences.

Implement AI-driven chatbots for real-time assistance and ensure your customer is satisfied.

Additionally, simplify the checkout process and offer multiple payment options.

3. Inventory Management Mistakes


Effective inventory management is crucial for meeting customer needs and demands. Overstocking increases storage costs, while understocking can lead to missed sales and dissatisfied customers.



In 2024, leverage advanced inventory management systems (IMS) that use AI and machine learning to predict demand accurately.

Integrate your IMS with your eCommerce platform to automate stock updates and order fulfillment.

Regularly analyze sales data to prevent stockout or overstock situations.

4. Cybersecurity Mistakes


eCommerce platforms or websites have become targets for cyberattacks. Data breaches can lead to financial losses, legal consequences, and damage to your brand’s reputation.



To avoid cybersecurity mistakes, invest in trusted security software. Implement SSL certificates, use secure payment gateways, and ensure compliance with data protection regulations like GDPR and CCPA.

Regularly update your software and conduct security audits to identify vulnerabilities.

Educate your team on best practices to prevent phishing attacks and other security threats.