Скачать или смотреть Natasha Byrne: Twilio AI How We Generate Leads for Partners

In this episode of Inside Partnering, I sit down with Natasha Byrne, Regional Vice President of Global Partner Alliances at Twilio, recorded live at the Partnership Leaders Catalyst Summit in San Francisco.

Natasha shares her unconventional journey from sales and product management into partnerships, and how that diverse background helps her lead Twilio’s global partner ecosystem today. We dive into how Twilio is scaling its alliances through joint account planning, referral incentives, and co-sell programs that prioritize engagement over sheer numbers.

Natasha also highlights how Twilio is preparing partners for the AI era—through AI certification programs that prove capability and intelligent lead routing that puts partners in control of their ICP.

If you’re building or leading in the partner ecosystem, this conversation is packed with lessons on trust, transparency, and how to evolve programs as markets change.