Скачать или смотреть Google Ads Audience Targeting: Everything You Need To Know (2025)

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Are you confused about whether to use Targeting or Observation for your audience segments in Google Ads? In this video, I break down the difference between these two settings, when to use each, and how they impact your campaign performance — especially in lead generation for service-based businesses. You'll also learn how to optimise your demographic targeting settings (like age, gender, and income) to avoid wasting budget and attract higher-quality leads.

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00:00 Intro
00:14 Audience Segments
02:12 Demographics
07:43 Conclusion