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Running a few A/B tests is easy. Running 20 at once? That’s where things break.

In this video, we show you exactly how to track and organize multiple A/B tests and multi-armed bandits across your website using Amplitude, Notebooks, and documentation platforms like Confluence or Notion.

You'll learn:
✅ Why most testing programs fail to scale
🧠 How to build a centralized Experimentation Hub
🔁 How to link Amplitude Notebooks to a shared documentation space
🔎 The “Goals → Problem → Solution” framework for repeatable test ideation

Whether you’re a growth team, product org, or data-driven marketing crew, this is the playbook behind high-functioning experimentation culture. This system helps you democratize insights, scale testing velocity, and keep leadership informed — without losing your sanity.