UFW x LFW FW24-25: TAMAR KEBURIA

Ukrainian fashion brands TAMAR KEBURIA, J’AMEMME and GASANOVA introduce FW24-25 collections at London Fashion Week, February 17, 2024, within Ukrainian Fashion Week International Season FW24-25 that is taking place out of Ukraine due to the full-scale Russian war.

Ukrainian designers continue to create collections under extremely difficult conditions, demonstrating the Ukrainian fashion industry’s strength, resilience and courage. We express our sincere gratitude to the British Fashion Council for supporting the third joint show of Ukrainian designers at London Fashion Week.

The joint show of TAMAR KEBURIA, J’AMEMME and GASANOVA at London Fashion Week is supported by the USAID Competitive Economy Program in Ukraine.

Celebrating the strength and resilience of contemporary Ukrainian women amidst challenging times, TAMAR KEBURIA proudly presents its FW24-25 collection, “Reflections.” In a world where our people are fighting for our shared future, this collection stands as a tribute to the unwavering spirit and empowerment of Ukrainian women.

Designer Tamriko Keburia, twice displaced by war, brings a deeply personal and poignant perspective to the runway with a collection that marries fashion with the complex theme of refugee identity. Through symbolic mirrored suitcases, the runway invites viewers to reflect on their own lives in the context of a refugee’s journey – a journey the designer themselves have navigated.

Each piece in the ‘Reflections’ collection serves as a narrative of fortitude, symbolising diverse and individual human stories that connect us all. This show stands as a powerful testament to resilience and the universal quest for empathy amidst global strife.

SHOW CREDITS
PR Agency: IPR London
Production: Blonstein Creative Production
Casting Director: Varvara Barto
Hair By Philip Haug For Schwarzkopf Pro
Makeup By Michelle Webb For AOFMPro Using Dermalogica
Catering: Cream.Dream London
In-house photography: Chris Yates
Project Partner: UA in UK Community