Скачать или смотреть Using Enrichment for better lead generation

#dataenrichment #leadgeneration #dataprivacy
Discover in this webinar how to use data enrichment for better lead generation, segmentation and personalization.
This webinar covers:
1. Why data enrichment is important
An organization can generate up to 70% more revenue based solely on clean data.
2. The different types of data enrichment and how each one can be used
Demographic enrichment: Marketers use it in the B2B space to craft better messaging and outreach scripts.
Geographic enrichment: Targeting an audience based on location (within a specific area).
Psychographic enrichment: Targeting an audience based on social media sentiments, hobbies, political affiliations, religion, interests and social groups.
Firmographic enrichment: Improves account-based marketing and B2B targeting.
Technographic enrichment: Targeting an audience based on their current technology environment.
Behavioral enrichment: Targeting an audience based on their buying habits and web intent.

3. The major benefits of data enrichment
Segmentation: Know your segments and tap into account-based marketing ABM.
Lead scoring: Take your lead scoring to another level by scoring more data points.
Shorter forms: Which are proven to increase conversions and optimize user experience.
Better experience: More data provides more visibility and better data set to help execute more targeted campaigns.
Machine learning tech-enablement: The data obtained from chatbot conversations are enriched with existing data in your CRM.
Less mistakes: Data enrichment minimizes outdated data, missing fields and incorrect submissions.
4- Data privacy and when data enrichment is compliant
Is data enrichment GDPR compliant?
As data enrichment involved gathering data already available in the public domain, there's an auditable pattern of where the data originated from.

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