Скачать или смотреть Google Ads Threshold method 2025

The Google Ads Threshold method usually refers to Google Ads billing thresholds, which is the system Google uses to determine when to charge advertisers for their ad spend. This method is especially important for advertisers who are using postpay accounts, where you run ads first and pay later.

Here’s a clear breakdown of how the threshold method works in Google Ads:


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✅ What is the Google Ads Billing Threshold?

Google Ads sets a billing threshold — a certain amount of ad spend — at which your account is automatically charged. When your accumulated costs reach this threshold, Google charges your primary payment method.


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🔄 How the Threshold Method Works

1. Initial Threshold:
When you first start advertising with Google Ads, your account typically starts with a low threshold (e.g., $50 USD).


2. Incremental Increases:
If you pay your bills on time and consistently, the threshold may automatically increase to higher levels over time (e.g., $200 → $350 → $500).


3. Monthly Cap:
Regardless of thresholds, Google will also charge you at the end of the month (or after 30 days), even if you haven’t hit the threshold.




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📌 Example Scenario

Threshold: $500

Monthly Billing Date: June 30


If your ad spend reaches $500 on June 20, you'll be charged that day. If you then spend another $300 between June 21–30, you'll be charged again on June 30 for that $300.


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🔒 Why It Matters

Prevents surprise large bills (you get charged in chunks).

Google reduces risk of unpaid invoices from new or risky advertisers.

For advertisers, it's a good way to monitor spending in intervals.



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🧩 Key Notes

If a payment fails, your threshold may be lowered or frozen.

You can’t manually change your threshold — it’s automatically managed by Google.

Prepay accounts work differently and do not use thresholds.



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