Скачать или смотреть Innovation Strategy: Product innovation by using AI (with Eric von Hippel/MIT & Sandro Kaulartz)

Extended version of the interview “How to innovate: Product innovation by using AI (with Eric von Hippel/MIT & Sandro Kaulartz)” -    • How to innovate: Product innovation by usi...  

We still see a lot of #innovation failing in the markets. One reason for it is that they’re not grounded deep enough on true consumer problems. During this interview with Eric von Hippel, trailblazer in lead user innovation and professor at the Massachusetts Institute of Technology (MIT), and Sandro Kaulartz, who is working with social intelligence analytics for the global market research company IPSOS, we talk about a method, how artificial intelligence can enhance the search for true innovation. This method is published in an article called “Next-generation consumer innovation search: Identifying early-stage need-solution pairs on the web” (link to the whole article: https://www.sciencedirect.com/science....

This approach combines two proven concepts into a new application and cleverly uses #AI because it does what it can do best and leaves to the human what the human can do best.

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As a technology and innovation consultancy with an international scope, INVENSITY is your partner when it comes to an efficient, risk-aware and compliant product development. With our centers of excellence “Data Systems” and “Artificial Intelligence”, INVENSITY works directly on the use of data to use it more efficiently and effectively and to create innovations. Visit us at https://www.invensity.com/?lang=en.