Скачать или смотреть Cirque Du Soleil CEO: Rebuilding a Global Brand with Technology | Daniel Lamarre

Daniel Lamarre, former CEO of Cirque du Soleil, shares how technology helped save one of the world’s most iconic creative brands.

When the pandemic shut down every show, Cirque lost 100% of its revenue overnight. No stages. No audiences. No roadmap.

So Daniel turned to the only lever they still had, their global brand.

Cirque launched Cirque Connect, a digital platform that reached 70 million viewers and proved something critical: the audience was still there. That insight helped the team raise $350M and rebuild the entire company from the ground up.

Today, Cirque is using technology and AI to shape decisions, enhance creative performance, and keep the organization agile, without losing the human artistry that makes it special.

For any leader navigating disruption, this is the blueprint:

Use technology to stay connected. Use data to stay sharp. Use creativity to rebuild stronger.

How are you using tech to transform your business — not just protect it?

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