Скачать или смотреть Giving Strategy: Invite Customer Donations

There are many ways to support causes through your business. In this short film I share a few ways you can raise funds for causes by inviting your customers to make donations.

Read more in my blog: https://alisoun.com/customer-donations/

You may also be interested in my free ebook 52 Ways to Raise Funds for Charities and Social Causes through Your Business - https://www.heartabiz.com/p/52%20Ways...

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Transcription:

Hi, today's tip on how you can grow your business by supporting charities and social causes is to invite your customers to make a donation when they are making a purchase.

So to do this, this could be in terms of in a physical location, if people are coming to a physical checkout you may have a charitable collection tin or jar beside the checkout and if they are paying by cash you can invite them to put their spare change into that tin or collection.

You could also, if they are paying by card, you could be asking them to add a donation in if you have the technology to do so or if that feels like something that you want to do. That is something that you may well have seen in the online world, so for instance Amazon sometimes invite us to make a donation in the checkout process, or you may actually have been invited to do this when you've been checking out of a hotel and the company invites you to make a donation at that point. And actually, this can be a highly effective way of raising money, it just depends whether or not you feel comfortable asking your customers to do this.

I know somebody else locally, in fact I know a couple of people locally to me, who, when the send invoices out, they put at the bottom of their invoice that they are raising funds for a particular cause close to their heart. And they invite customers to pay extra, an extra amount on top of whatever they've invoiced them for, and they quite often get people paying that extra donation. So you could do it for physical products, online products or when you're actually invoicing for services.

Please do let me know what you think by sharing your comments below this video, and if you've enjoyed the video remember to subscribe to my YouTube channel or like my Facebook, the Give to Profit Facebook fan page in order to get notifications of future videos that I release.

Thanks very much for your time, until next time.