Franchise Marketing Strategies | Franchise Marketing Tips | How to Market a Franchise |

Introduction to Franchise Marketing

Franchising is all about consistency, but consistency is a two-way street.

While franchisors must create a profitable brand and business model that can be easily replicated, franchisees must help maintain brand reputation in order for it to retain its value.

Few things are worse for franchisors than franchisees who damage public perception of their brand. Yet protecting against this is increasingly difficult in today’s digital world.
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WHAT IS FRANCHISE MARKETING?

Franchise marketing is the process of advertising your franchise to ideal customers through traditional and digital marketing methods.

Marketing a franchise business is more challenging than marketing a single business since you have to guarantee that brand consistency is maintained throughout your marketing strategy.

Therefore, as a franchisor, you’ll be responsible for coordinating your brand’s marketing efforts across multiple marketing platforms and multiple geographical locations.
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FRANCHISE MARKETING STRATEGIES :

1. Social media marketing
As a franchisor, you’re managing multiple locations, so customer care should be a major priority. As such, social media is critical for listening to your customers and responding to their complaints and queries.

2. Content marketing
Content marketing involves creating and sharing online material, including blog posts, videos, and social media posts.

This form of marketing is less in-your-face than paid advertising and will allow you to give your audience something that they genuinely find valuable and interesting.

3. Digital public relations
Digital public relations (PR) is an underutilized yet highly effective marketing strategy. Traditionally, public relations used to consist of press releases, sponsorships, goodwill campaigns, etc.

4. Email marketing
Email is one of the most effective and inexpensive marketing methods out there. According to Litmus, marketers in the retail, e-commerce, and consumer goods industries receive $45 in return for every dollar spent on email marketing.

5. Brand advocacy
Your employees are your greatest assets. By empowering them to share pre-approved content to their own social media platforms and social circles, you’ll expand your reach tremendously.


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About :
Billionpreet by Bhavpreet Singh Soni it is a ultimate business channel which motivates young entrepreneurs to invest and increase there business. We started with the franchise business but now we're going to scale it with good Startups. We're building a platform where Franchisors, Startups and Investors can meet at one place.

Focusing on the Indian Franchise is our main Focus, how we can help them grow their business in-terms of Money, Expansion, Brand Identity, Values, etc.

Focusing on the Indian Startups is the main key because as we've seen a massive boom in startup industry has taken place in India. Where most of the startups lack in-terms of Scaling, Execution, Brand Values, Insufficient Funds, Manpower etc. We cover all the startups to franchisors where there is a good brand, there is a Scope of Scaling the Business.


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