Скачать или смотреть The Future of Buyer Coding: Building AI-Powered Sales Intelligence feat. Rich Patterson

Your demo was flawless. Every question was answered perfectly. The prospect nodded along, maybe even smiled. You followed up with a thoughtful proposal and then… silence.

If this sounds familiar, you’re not alone. Most reps chalk it up to an unavoidable part of sales. But what if the problem wasn’t your process, but the language you were speaking?

In this episode, we sit down with Rich Patterson, VP of Sales at Mason Hub, to explore how “buyer coding” can help you connect with prospects the way they actually want to buy.

You’ll learn:
Why persona-based selling is only scratching the surface
The five buyer codes: Analyzer, Validator, Visionary, Defender, and Closer, and how to spot them
How to tailor your messaging to each buyer code without overhauling your process
Where AI can supercharge buyer coding by detecting buying signals and recommending next steps
Why building trust, not likability, is the ultimate differentiator for revenue teams

If you’re in sales or sales leadership, this episode will show you how to stop losing “perfect” deals to misalignment, and start winning more by simply speaking your buyer’s language.