Lime Crime: The Most Hated Beauty Brand on the Internet | Behind the Controversy

Today we are diving deep into how Lime Crime Cosmetics became the most hated beauty brand on the internet, mostly due to their founder Doe Deere. This brand had SO many controversies that even when Doe stepped down Lime Crime has struggled to improve their image. What did they do wrong? And what did they continue to do wrong? And what are they STILL doing wrong? Let's talk about it.

Links

The BEST Article on the history of Lime Crime - https://www.vox.com/2015/9/28/9392021...
Timeline https://ficali.livejournal.com/140771...

Archive of Doe’s Blog https://web.archive.org/web/200908041...
Direct link to the archived H**ler Post https://web.archive.org/web/200904250...

Temptalia Review March 22, 2010 https://www.temptalia.com/lime-crime-...

Portrait of Mai China Doll https://www.portraitofmai.com/2012/01...

Cultural Appropriation Resources
Britannica https://www.britannica.com/story/what...
NIH https://www.edi.nih.gov/blog/communit...
Native Governance Center https://nativegov.org/resources/cultu...

Calling customers poor https://web.archive.org/web/201412071...

Calling a customer a dumba** https://web.archive.org/web/201503091...

China Doll https://lbeautyandfashionblog.wordpre... https://web.archive.org/web/201503170...
https://www.museumofplay.org/blog/the...

Security Breach   / lime_crime_deletes_ig_photo_after_being   https://www.consumer-action.org/lawsu... https://oag.ca.gov/system/files/LC%20...

Other Articles
Racked https://tinyurl.com/yc44mwsx
https://cafemom.com/lifestyle/controv...
https://cafemom.com/lifestyle/lime-cr...
Urban Decay https://www.refinery29.com/en-us/2016...
New Face Magazine https://www.nfmmag.com/post/the-evolu...
Cafe Mom https://cafemom.com/lifestyle/doe-dee...

Time Stamps
0:00 Intro
2:50 The Beginning: Inventing Lime Crime
8:09 Who is Doe Deere?
21:59 What did Lime Crime do?
43:24 Lime Crime after Doe
50:58 The Damage of Doe

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