Скачать или смотреть Leisa Reichelt at From Business to Buttons

inUse Experience (http://inuse.se) presents Leisa Reichelt, Head of User Research at the UK Government Digital Service. This is her talk at From Business to Buttons. The recording was made at the User Experience, Service Design and Innovation conference "From Business to Buttons" (http://frombusinesstobuttons.com) – the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences. Stockholm, 21 April 2015.

"It's possible to design good services even in large, slow moving and conservative organisations.
This talk contains practical advice on how you can start to change the way your organisational behaves so that it (and you) can make better things. From from showing instead of telling to changing the language of an organisation.
We will also talk about the importance of reducing the distance between the people making design decisions and the end users, through increased research and team participation in that research."