E69 | Lebo Gaoaketse – Head of Marketing and Comms, WesBank | Digital & Traditional Marketing

In this episode, Pat Mahlangu is joined by Lebo Gaoaketse, Head of Marketing and Comms at WesBank. Lebo tell us how he ended up in Marketing and his remarkable 14 years journey at WesBank.

Lebo takes us through the latest developments in the automotive sector; the proliferation of Chinese brands in South Africa and the rise of electric vehicles(EVs). He also shares some powerful insights on how brands can balance digital and traditional marketing.

Watch the full episode and get to know Lebo Gaoaketse.


00:00 - replayed
00:35 - Intro
00:48 - Opening
01:03 - Introducing the guest
03:00 - About Lebo
03:52 - How lebo ended up in marketing
04:35 - 14 years at WesBank
05:34 - Job hopping
08:50 - Marketers are teachers.
09:55 - Lebo's most memorable ad
11:30 - The standard in advertising
12:49 - Is traditional marketing dead
14:50 - How can Brands balance digital and traditional marketing
17:05 - Sticking to the basic in marketing
17:43 - About WesBank
21:40 - Element of convenience in uber
23:00 - solutions as you evolve
23: 30 - A brand that is embracing both digital and traditional
28:55 - learning from people who have walked the journey
29:35 - Working with Millennials
31:10 - Message for the industry
33:24 - Brand quiz
41:28 - How to get Lebo
43:20 - Closing

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