Скачать или смотреть Shift #5: Talent Is Overrated. Culture Wins.

Shift #5 is about becoming the Champion of the Culture.

In today’s so-called war on talent, most leaders focus obsessively on hiring the best individuals. But here’s the uncomfortable truth: talent is overrated, and culture is underrated.

Decades of research on team effectiveness show that high performance isn’t driven by who’s on the team — it’s driven by how the team works together.
How people interact.
How they communicate.
How they trust and support one another.

Too often, leadership advice focuses on individual excellence:
vision, passion, drive, and follow-through. While those traits matter, they don’t turn groups of people into high-performing teams.

What truly separates average teams from exceptional ones is culture.

Great leaders don’t just manage talent — they build, protect, and champion culture.
Culture creates alignment.
Culture builds trust.
Culture turns individual effort into collective performance.

Shift #5 is a leadership mindset change:
Stop chasing talent alone.
Start owning the culture.

Because culture is not HR’s job.
It’s not a side project.
It’s the leader’s responsibility.

We are not just leaders.
We are the champions of the culture.

About Urs Koenig:
Urs Koenig is a keynote speaker and leadership expert focused on psychological safety, Radical Humility, and building high-performance team cultures.

Learn more about Urs Koenig:
https://www.urskoenig.com/

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