Скачать или смотреть 👉 Stop Copying the 2014 Indie Playbook: The Truth About Beauty Brand Growth in 2025

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Download the free Beauty Launch Audit Worksheet: 👉 https://www.atelierskye.com or comment AUDIT.

Beauty founders — still following the 2014 indie beauty playbook? What worked in 2014 doesn’t work in 2025. The old indie beauty playbook is outdated, let’s talk about what’s actually working to build traction in 2025. If you’re still relying on influencer gifting en masse or Instagram buzz alone, this video is for you. In today’s market, that strategy often wastes time, money and momentum.

In this video, I share what’s changed, why, and what growth actually looks like now, especially if you’re building a strategic, profitable brand from the ground up. I share 3 modern GTM strategies every indie beauty founder needs to attract aligned customers, not just vanity likes:
✅ community-first funnels
✅ retail-readiness
✅ founder-led authority.

🎓 Watch next: The 90-Day Beauty Launch Blueprint →
[l   • 💄 The 90-Day Beauty Launch Blueprint (Step...  ]

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Timestamps:
00:00 Intro
00:43 What the “2014 Playbook” was
02:11 Why it doesn’t work anymore
02:35 What’s working for emerging brands now: 3 strategies
05:05 Bringing it all together: 3 practical actions that work today
6:00 Final thoughts & Next steps

READY TO GO DEEPER?
🎯 Free Beauty Launch Audit Worksheet:
Get your 15-minute audit to pinpoint what’s working, what’s stalling your growth, and exactly what to fix first in your indie beauty brand. This worksheet gives you clarity — so your next steps are strategic, not guesswork.
🔥 Get your audit here: https://www.atelierskye.com

This audit helps you:
✔ Identify bottlenecks
✔ Refocus your GTM strategy
✔ Strengthen operations
✔ Plan your next quarter with clarity

🔥 Masterclass Waitlist:
Want to scale smarter? Join my upcoming masterclass — early access + exclusive bonuses included.
Email: [email protected]

I’m Katherine from Atelier Skye, Fractional CMO | GTM & Strategic Growth Partner for Indie Beauty Brands. Subscribe for weekly videos on scaling smarter with brand strategy, GTM planning, and modern growth systems.

💌 Work 1:1 with Atelier Skye: [email protected]

Let’s build what’s next.
Beautifully. Strategically. Intentionally.

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