The Assertion-Evidence Structure for PowerPoint Slide Design

This video introduces the Assertion-Evidence Structure (or AES) for slide design. Dr. Yale examines the weaknesses of typical PowerPoint slide layouts, discusses the contributions that research in cognitive psychology and multimedia learning theory can make to our quest for better slides, and presents the Assertion-Evidence Structure and how to use it to increase the effectiveness of presentations.

Michael Alley's Assertion-Evidence Structure Website: http://www.writing.engr.psu.edu/slide...

About the Presenter:
Robert N. Yale (Ph.D., Purdue University, 2011) is an Assistant Professor in the College of Business at University of Dallas.

Prior to entering academia, he worked as a software systems engineer, as a computer and network technician, in management at a large consumer electronics retailer, and as a regional corporate trainer.

For the past six years, he has worked as a strategic messaging analyst for a Dallas-based litigation consulting firm, conducting mock-trial and focus group research to help attorneys sharpen their case presentation before trial. He also works independently as a communication and marketing consultant. If you are interested in securing his services, please visit http://www.sharktoothconsulting.com.