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Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program games and play games created by other users. Created by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple genres coded in the programming language Lua. For most of Roblox's history, it was relatively small, both as a platform and as a company. Roblox began to grow rapidly in the second half of the 2010s, and this growth has been accelerated by the COVID-19 pandemic.

Roblox is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, Roblox had over 164 million monthly active users, including more than half of all American children under 16. Although Roblox has received generally positive reviews from critics, it has faced criticism for its moderation and microtransactions and accusations of exploitative practices directed toward children.

Roblox occasionally hosts real-life and virtual events. They have in the past hosted events such as BloxCon, which was a convention for ordinary players on the platform. Roblox operates annual Easter egg hunts and also hosts an annual event called the “Bloxy Awards”, an awards ceremony that also functions as a fundraiser. The 2020 edition of the Bloxy Awards, held virtually on the platform, drew 600,000 viewers. Roblox Corporation annually hosts the Roblox Developers Conference, a three-day invite-only event in San Francisco where top content creators on the site learn of upcoming changes to the platform. The company has also hosted similar events in London and Amsterdam.