Facebook Ads Conversion API Advanced Conversion with Calendly - Lead event tracking

Requirements

1. GTM server side implemented
2. Calendly standard or superior plan
3. A thank you page
4. Publisher access in Client Side and Server Side Container
5. Access to the Facebook Business Events Manager and Ads Manager - developer access

Steps

1. Setup URL decoration for the Calendly Thank You page
2. Prepare the Client-side container
2.1. Insert script in GTM that will capture the provided data in a JavaScript variable and then rewrite the URL
Github: https://github.com/jjbernalgarcia/cal...
2.2. Capture the user-provided data in the GTM client side first in a JS variable and then add it to the User Provided data variable
2.3. Facebook Ads - Base Pixel
Github: https://github.com/jjbernalgarcia/adv...
2.4. GA4 | FB CAPI - PageView Event
2.5. Facebook Ads Lead Event
Github: https://github.com/jjbernalgarcia/adv...
2.6 GA4 - Event - Lead

3. Prepare the Server-side container
3.1. Facebook CAPI tag
3.2. Add the pixel ID
3.3. Add the Conversion API key
3.4. Add the Test code

4. Test the setup with the Facebook Events Manager