DESIGN DECODED 2: Minor Matters – NHL vs AHL

There’s been an internal struggle within minor league hockey for decades. Should teams embrace originality with a name and logo unique to their region or defer to an NHL parent club and adopt familiar branding?

This episode compares AHL team identities to their NHL affiliates. Which teams borrow from the big club? And which ones go their own way? And is one option better than the other?

▪️ CHAPTERS ▪️
00:00 – Introduction
01:03 – Out of the Blue: Bridgeport
02:51 – Hand-Me-Down Names
04:44 – All in the Family
07:12 – Moving On Up
08:54 – Turning Into Their Parents
13:12 – Deep History
14:49 – One Last Team

DESIGN DECODED is an Icethetics Original Series that delves into the art of hockey, revealing the often-overlooked secrets hiding within logo and uniform designs.

This video showcases every AHL team logo and how it compares or contrasts with its NHL counterpart. Some AHL and NHL clubs have common ownership while other share only a player development agreement. The designs run the gamut from obvious connections to completely separate identities.

All 32 AHL teams are mentioned in this video, including the Abbotsford Canucks, Bakersfield Condors, Belleville Senators, Bridgeport Islanders, Charlotte Checkers, Chicago Wolves, Cleveland Monsters, Colorado Eagles, Grand Rapids Griffins, Hershey Bears, Henderson Silver Knights, Hartford Wolf Pack, Iowa Wild, Laval Rocket, Lehigh Valley Phantoms, Milwaukee Admirals, Manitoba Moose, Ontario Reign, Providence Bruins, Rochester Americans, Rockford IceHogs, San Diego Gulls, San Jose Barracuda, Springfield Thunderbirds, Stockton Heat, Syracuse Crunch, Texas Stars, Toronto Marlies, Tucson Roadrunners, Utica Comets, and Wilkes-Barre/Scranton Penguins.

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