Amazon Ships in Product Packaging Program for FBA Sellers Explained

Earlier this year, Amazon’s Ships in Product Packaging (SIPP) program expanded to all FBA sellers in the USA, Canada, and Europe - but what is it and why should sellers enroll?

The Ships in Product Packaging program offers Amazon FBA sellers the opportunity to test and qualify to ship customer orders in their own custom-brand packaging without any Amazon-added material. In this video, Kayla Fenton, a Sr. Manager at Sustainable Packaging at Amazon, introduces the program and highlights its key benefits, including reducing packaging waste, enabling sellers to showcase their branding on the delivery package, lowering fulfillment fees and improving customer experience.

👉 Learn more: https://www.amazon-packaging.com/
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🔶 Topics covered in the video:

➤ 00:00 Amazon Ships in Product Packaging Program
➤ 01:00 About the Amazon SIPP program
➤ 03:45 The reason behind this program
➤ 05:26 How the program was developed?
➤ 08:22 Shoppers want more sustainable options
➤ 10:06 Reducing FBA fulfillment fees
➤ 11:50 Improving customer experience
➤ 13:24 Examples
➤ 15:45 Is it safe?
➤ 18:41 Familiarizing customers with the program
➤ 20:27 What products are the best for the program?
➤ 23:35 Feedback from sellers
➤ 25:28 How to enroll in the program?
➤ 27:44 Packaging exclusions
➤ 28:53 Grouping similar products
➤ 30:10 Test and evaluate
➤ 31:39 Enroll ASINs
➤ 33:07 Resources
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🔶 About Amazon SIPP

The Ships in Product Packaging (SIPP) program offers Fulfillment by Amazon (FBA) Sellers the opportunity to test and qualify products to ship to customers in their own custom-brand packaging without any Amazon-added material. This enables sellers to provide a better Customer Experience by minimizing the packaging materials used for delivery while also reducing the costs associated with fulfillment and potentially lowering the carbon footprint of outbound shipments.

👉 Learn more: https://www.amazon-packaging.com/
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🔶 Video host - LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost and time efficiently.

👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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