Скачать или смотреть Myth #3 Busting Business Development

Debunking Business Development Myths: Build Relationships, Not Just Offers

Hi, I’m Deborah Grayson Riegel, and to celebrate 20 years as an executive coach and consultant, I’ve created a course to answer the most common questions I receive about how to build and sustain a thriving business. In my Mythbuster Marketing Course, we’ll tackle the myths that hold you back from working with clients you love, charging what you’re worth, and truly enjoying your business and life.

One myth we’ll bust: “If you build it, they will come.”

This might work in Field of Dreams, but not in real life. Buyers don’t come to you just because you’ve built a great program—they come because you’ve built a trusting relationship with them.

In this session, you’ll learn:
Why creating offerings without building relationships first is a time-waster.
How to shift your perspective on business development from pushy to purposeful.
Five actionable strategies to overcome fear of rejection and start building relationships that:
Lead to sales.
Generate referrals.
Create long-term, high-quality work opportunities.

Stop stalling on your business development and start creating mutually beneficial relationships that build the business you’ve been dreaming of.

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