Dynamic targeting through AI will revolutionize your field force

Описание к видео Dynamic targeting through AI will revolutionize your field force

As prescriber-level data became available in the mid-90s, life sciences developed several analytical approaches and business processes to enable call #planning and execution for the field force. Since then, the availability of both prescriber-level and patient-level data has exploded in terms of volume, variety and velocity, as have the analytical capabilities available to commercial life sciences. So why, given all these advancements, has the call planning process remained the same?

A new agile approach to call planning and execution can enable reps to dynamically target healthcare providers (HCPs) based on their needs, preferences, and other factors to achieve better engagement.

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