Скачать или смотреть Influencer Marketing Table UK by Kolsquare - October 2025

In October 2025, we hosted an intimate CMO Breakfast 40 floors up at SUSHISAMBA London, bringing together a small group of UK CMOs and senior marketers shaping the future of the creator economy.

The session was co-hosted by Elfried Samba, CEO and Co-founder of Butterfly Effect and former Global Head of Social at Gymshark, alongside the Kolsquare team.

Over breakfast, we unpacked exclusive Kolsquare data exploring The UK Creator Economy: Opportunity vs Reality. The discussion focused on where brands are over-investing, where they are under-investing, and what genuinely drives ROI in influencer marketing today.

Designed to be highly conversational, the morning featured interactive moments including an ROI: Myth vs Reality discussion and tailored, brand-specific data packs shared around the table.

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