Jobs in Marketing: Types of Jobs, Top Recruiters, Benefits & Salary || upGrad Abroad

As Joe Chernov (renowned marketer who was recognized as the Content Marketer of the Year in 2012) famously said, good marketing makes the company look smart. Great marketing makes the customer feel smart. Sounds like a challenge worth taking?

If the answer is yes, especially with the expanding opportunities the field boasts of in this digital era. Demand for skilled professionals in this field is constantly on the rise, as evident through a report from the Bureau of Labor Statistics indicating a growth of 10% in different jobs in marketing by 2030.

Here are some of the top companies for the highest-paying jobs in marketing:
1. Basis Technologies
2. Mediavine
3. MediaAlpha
4. Klick Health
5. Demand Science
6. AppLovin
7. Integrate, Inc
8. UM Worldwide
9. 4imprint, Inc
10 Bombora

Here are some of the popular specializations for jobs in marketing:
1. Market Research- Market research involves using various techniques to know more about products/services/communications that stand out and tailor questions to get more relevant and helpful answers. Methods include focus groups, surveys, qualitative interviews, and more.

2. Content Marketing- This involves content creation for showcasing any product/service and helping the customer with something relevant and useful. From brand building to engaging with audiences, content marketing does it all through guides, videos, blogs, articles, and more.
Search Engine Marketing- Search engine marketing is all about leveraging paid search and SEO to rank on top across search engines. Paid search campaigns and SEO optimizations for searches are also a part of the field.

3. Video Marketing- This is about leveraging videos and useful content to engage with customers, promote products/services, build interest/narratives, and enhance awareness.
Direct Marketing- Direct marketing is directly communicating with customers through promotional messages and advertisements across multiple channels. Nowadays, personalized communication is also a part of the deal.

4. Social Media Marketing- Social media marketing enhances brand awareness, builds communities, responds to customers, and engages with them across social media channels.
Event Marketing- This involves organizing and coordinating various events for marketing and promotional purposes. Some examples include trade shows, ceremonies, releases, networking events, and more.

5. Product Marketing- Product marketing focuses on the strategies for launching new products/services in the market. This also includes positioning, pricing strategies, presentation, and building awareness.

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