Скачать или смотреть IAB Engage 2023 Wrapped

Our flagship event, Engage, returned to The Londoner on Thursday 25 May to loudly and proudly celebrate digital innovation in all its forms. Forget panel overload or lengthy keynotes, Engage was all about bringing you fast-paced sessions that to spark your creativity, shatter your preconceptions, and get you thinking differently.

ChatGPT. Natural language processing. Machine learning. Avatars. Algorithms. Robotics. As AI blasts into the mainstream through new programmes, apps and tech in the mass market, we turned the focus of Engage 2023 to AI, exploring its impact, the opportunities and what we in digital advertising need to know about artificial intelligence. 

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