The Rise and Fall of Toys R Us

Dive into the enchanting journey of Toys R Us, a brand that revolutionized the shopping experience for children and families. From its inception by Charles Lazarus, who shifted focus to toys and created the groundbreaking supermarket-style toy store, Toys R Us captivated millions with its innovative big-box retail model and iconic jingle. Witness how the brand popularized timeless toys like Barbie dolls and Star Wars figures, creating magical experiences for generations. However, the rise of e-commerce, heavy debt, and struggles to adapt led to its heartbreaking closure in 2018. Join us as we explore the legacy and lessons of Toys R Us.