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Business Diversification Strategy Explained

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In this short, we explore how Taarak Mehta Ka Ooltah Chashmah (TMKOC), one of India’s most popular TV shows, expanded beyond television. From launching a cartoon show to entering the merchandise business, TMKOC used the strategy of diversification to build a stronger brand and new revenue streams.

This case study shows how a successful show turned into a business empire by leveraging brand value, audience trust, and innovative ideas. Such strategies are not limited to big shows—you too can apply them in your business or startup journey.

👉 Watch this short to understand how diversification & brand extension can create long-term growth.


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