The Death of Quiet Luxury

Quiet luxury, while antithetical to the Barbie era that we find ourselves in culturally, is a staple of booming fashion brands like Brunello Cucinelli, The Row, Hermès, and Loro Piana. Unlike the logo-centric sneakers, shirts and miscellaneous products by brands such as Gucci, Louis Vuitton and Chanel, these brands are supposedly worn by those in the upper echelons of wealth - famously worn by the cast of the TV series Succession. And other wealth indicators like luxury cars and other luxury goods aside, who is actually wearing items by these brands? Is it really that more people are buying from more minimal brands, or is everyone just playing into a Fall 2023 fashion trend that is trying to emulate the taste of the ultra wealthy? We answer this, as well as many other questions in today’s video.

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