Скачать или смотреть Maersk Group - Why Social Media? (HD Version)

Read more about the people working for Maersk: http://www.maersk.com/en/people


Why social media?

With 108,000 employees in 130 countries, Maersk is the world's largest shipping and energy company. To increase our brand awareness and attract the best talent, we wanted to refresh Maersk's image within an industry that is often perceived as conservative and reserved.

Our mission: not simply to generate Likes, but to turn conversations into qualified candidates, while generating socially-driven brand exposure.

By designing a digital ecosystem that fostered dynamic dialogue and social participation around the brand, we're now pushing to become one of the leading digital brands in the B2B sector. The Maersk Group Facebook Page functioned as the main hub for content and conversations, and ties together more than 12 social media profiles and microsites. This has helped people discover the organization and people behind the Maersk brand.

As an 'always-on' strategy, we mixed branded and fan-generated content to keep communication lively, relevant, and true to the Maersk culture and personality. As conversations evolved, our Facebook Page gained more than 172,000 engaged users per month. Several Facebook apps reinforced the user experience by allowing people to interact with new projects, engage in challenges, receive career advice, and apply for positions within Maersk.

Here is a full list of our social channels: http://mrsk.co/VtIpRK

You can also find Maersk Group here:

http://www.maersk.com

Or connect with us on the following social channels:

Facebook:   / maerskgroup  
Twitter:   / maersk  
Google +: https://plus.google.com/+maersk
LinkedIn:   / maersk-group