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Purpose is the buzzword of the moment, — but what is it, really? Isn't it the same as CSR?
If we give to charities and support our local sports team, do we already have one?
What would a Social Purpose do for my company? Will it help or hinder our profits?
Do we really need one? Do our customers or employees care? How do you even get one?
If you aren't sure about the answer to these questions, this workshop is for you.

Wherever you are on the journey to find, articulate, embed and activate your environmental and/or social purpose, this session will equip you for success through a mix of how-to guidance and real-life experience from senior leaders who’ve activated their Social Purpose—and are experiencing the benefits. They will share why they did it, how they pinpointed their brand-appropriate purpose and ground that purpose into the DNA of their company, how it is impacting their short and long-term strategies and the benefits that they have experienced as a result.
Presented by the Social Purpose Institute in Partnership with the Burnaby Board of Trade and the City of Burnaby.