BP Losing PR Battle

Описание к видео BP Losing PR Battle

BP stock continues to suffer, plunging to a 13 year low, even as it tries to rescue its damaged reputation with a 50 million dollar public relations campaign. Crisis management experts say BP'S new ad campaign is shallow and lacks specifics about how the company plans to deal with the worst oil spill in US history. But it's not just BP's image that has suffered, as Mil Arcega reports. Even President Obama is getting poor marks for his handling of the crisis.

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