Скачать или смотреть DirecTV gay ad with Jevon Kearse

This campaign (courtesy of Adrespect) features NFL players at home getting wired for the satellite TV service, along with their personal peculiarities.

With the installation complete, and his signature on all the paperwork, Jevon Kearse of the Tennessee Titans says to the installer, "Hey, good effort," then slaps him soundly on the butt -- just as football players do countless times on the field. But the installer's face goes cold at the physical attention.

In a breaking voice, the installer says, "I'll, uh, let myself out."

Ironically, the campaign's tagline is: "Feel the joy" -- the opposite of what the installation guy was feeling.

At the close, when Kearse says, "Hey, your pen..." the guy, who can't leave fast enough, shouts from the door "Keep it!"

The joke, of course, is the out-of-context butt slap, which apparently has homosexual connotations when not on the football field. The possibility of a woman offering the slap would likely have brought more of a smile to his face.

The setup in another from the campaign, featuring Indianapolis Colts star Peyton Manning, is similar but more vague.

When the installer says, "I suppose you'll be wanting NFL Sunday Ticket," Manning protests, "What, you think all I care about is football? Hey, I'm into other things. Foreign films, cooking shows..." (These obviously being sensitive, or less than masculine, tastes.)

At the end, Manning shows up wearing a cooking apron with a cookie sheet in his hands and offers the installer "bruschetta," an appetizer.

The earlier DIRECTV campaign also alluded to gay feelings from a man getting the service and follows the installer up the roof after saying, "I love you."
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