Скачать или смотреть Amazon Reselling & Private Label Tips: How Joey’s Shopping Grew a Profitable Brand | EP. 203

Want to learn how to build a profitable Amazon reselling business while scaling private label brands at the same time?

In this 203rd episode of The E-Comm Show, host Andrew Maff sits down with Charles Chakkalo, partner at Joey’s Shopping and author of the Just a Seller newsletter, to uncover real-world Amazon reselling strategies and growth tips you won’t find in the typical playbook.

Charles shares how he started reselling on Amazon with everyday products before expanding into private label brands, why he runs his own logistics instead of relying on 3PLs, and how his approach to Amazon reselling and private label growth breaks the rules most sellers follow.


You’ll learn:
Amazon Reselling vs. Private Label: Discover how Charles combines reselling for immediate cash flow with private label for long-term equity building, and why this hybrid approach protects against market swings.
Logistics Advantages: Charles explains why he manages his own warehouses instead of fully relying on 3PLs and how this single decision transformed margins. You’ll hear how in-house control reduces pick-and-pack fees, eliminates storage penalties, and keeps inventory agile during Q4 chaos.
Outsourcing Done Right: Most e-commerce agencies overpromise and underdeliver. Charles reveals what agencies get wrong, the hidden red flags in service contracts, and how to structure relationships so you pay for results, not retainers.
Amazon’s Next Moves: Get ahead of the curve with predictions on Buy with Prime, TikTok Shop, and Amazon’s fulfillment empire. Charles shares why Amazon is investing in DTC integrations, what it signals about the future of e-commerce, and how sellers can position themselves to ride the wave instead of getting left behind.
Building an Unorthodox Brand: Charles debunks the “standard” e-commerce playbook and explains how thinking like a contrarian can give you an edge. Learn how he challenges conventional wisdom around branding, product launches, and sales channels to build a business that’s profitable, flexible, and built for long-term resilience.

Recommended Amazon Tools from This Episode:

Amazon Seller Central: Your all-in-one hub for listings, inventory, orders, and performance tracking.
Fulfillment by Amazon (FBA): Automate storage, packing, and shipping while keeping key logistics in-house for better margins.
Buy with Prime: Bring Prime speed and trust to your DTC site to boost conversions beyond Amazon.
Amazon DSP: Run targeted display ads on and off Amazon to retarget shoppers and expand reach.
Review Management Tools: Use tools like FeedbackWhiz or Helium 10 Follow-Up to request reviews, manage feedback, and protect your seller reputation.

Whether you’re looking to resell on Amazon or scale a private label brand, this episode gives you practical strategies for building a profitable e-commerce business.

Chapters
00:25 Meet Charles Chakkalo
00:59 Charles' Journey from Pre-Law to Entrepreneurship
02:06 Scaling Up: From Basement to Warehouse
02:27 Focus on Marketplaces and Private Label
02:45 The No-BS Approach to Business
04:10 Unique Business Model: Resale and Logistics
05:40 Outsourcing and Agency Dynamics
06:08 Amazon's Changing Landscape
11:58 Expectations for Amazon Accelerate
20:30 Future Plans and Public Speaking

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Connect with the guest:
📻 LinkedIn: Charles Chakkalo
📧 Newsletter: Just A Seller