Скачать или смотреть Infusionsoft Cookbook - Chapter 3.2 - Building A Lead Magnet Delivery

A lead magnet is exactly what it sounds like: it is something designed to attract new leads like a magnet. Offering some digital resource in exchange for contact information is a common example of a lead magnet.

A lead magnet can take many different forms, such as: PDF, E-book, Slideshow, Audio file.

This is by no means an exhaustive list. Automating the delivery and follow-up of a lead magnet is a simple and very powerful way to save time and get organized. This recipe shows how to build a mechanism for capturing interested leads, delivering an online lead magnet via e-mail, and following up with people who download it.

Original Recording Date: 11-04-2016
Found On Pages: 50-55

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