Скачать или смотреть Google Search Ads Certification Q&A 2024 | Real Exam Questions & Answers Explained

This video, "Google Search Ads Certification Q&A 2024 | Real Exam Questions & Answers Explained," features a user and an instructor discussing various aspects of Google Search Ads, likely in preparation for a certification exam [00:00].

The key topics covered include:

Display URLs: The discussion clarifies that a display URL provides a clear idea of the destination website but isn't necessarily the exact landing page URL [01:40:40]. The instructor explains that while the path can be manipulated (e.g., adding "chess" to a display URL [01:50:40]), the root domain cannot be changed to prevent misleading users [01:53:40].

Google Search Ads Campaign Benefits: The video touches on the key benefits of a well-managed Google Search Ads campaign for capturing the consideration of customers [01:59:00]

Ad Quality Factors: The three factors affecting ad quality in Google Search Ads auctions are identified as ad relevancy, click-through rate (CTR), and landing page experience [02:11:00]. The landing page experience encompasses user engagement metrics like session time and scroll depth [02:29:00].

Campaign Objectives: The participants discuss choosing the correct campaign objective, specifically for a business aiming to increase form submissions on their website [02:51:00].

Machine Learning in Google Ads: The benefits of machine learning for marketers and users in Google App campaigns are explored, focusing on showing the right ad to the right user at the right time [02:59:00].

Phrase Match Keywords: The conversation delves into how phrase match works in Google Search Ads campaigns. It's explained that phrase match now considers the meaning of the keywords, not just exact phrases, to show ads when search terms include the meaning of the keyword [03:00:00]. This is contrasted with broad match, which is much wider in scope [03:57:00].

Buyer Intent Keywords: The importance of using meaningful words and buyer intent keywords to help Google understand user intentions is emphasized [03:45:00].

Campaign Best Practices: The video briefly mentions campaign best practices after implementing smart bidding and broad match, including the use of responsive search ads [03:58:00].

Negative Keyword Targeting: Negative keywords are defined as words or phrases that, when searched by a user, prevent an ad from being shown [04:44:00].

Optimization Score: The concept of an optimization score in Google Ads is discussed, likening it to SEO plugins that provide suggestions for improving ad performance and optimization percentage [04:53:00].

Google Search Ads Value: The discussion clarifies how Google Search Ads provide value by showing ads to potential customers actively searching for related products or services, distinguishing it from display ads which appear on websites [05:22:00].

The video concludes with the participants preparing to continue their discussion on Google Ads, particularly a five-step process for creating a search ad [01:03:00].

#GoogleAdsCertification #GoogleSearchAds #DigitalMarketing #GoogleAdsExam #PPCTraining #SearchAds2024 #GoogleAdsQandA #MarketingCertification #SEOCertification #GoogleAdsTips #GoogleSearchAdsCertification #OnlineMarketing #AdWordsTraining


OTHER HELPFUL VIDEOS
-----------------------------------------
Master DevOps in 2 Hours: Essential Skills for Faster Deployment and Smarter Operations

click here:
   • Master DevOps in 2 Hours: Essential Skills...  

FOLLOW & CONNECT WITH US
--------------------------------------------------

My Website :
https://rafichowdhury.com

RafiChowdhury Instagram:   / _rafichowdhury  

Rafi Chowdhury Facebook:
/  / rafichowdhury.entrepreneur  

And don't forget to SUBSCRIBE to Create a Pro Website for more awesome website tutorials:
   / @rafichowdhury1406