Скачать или смотреть The Truth About Value-Based Selling That Most Salespeople Never Learn

Mark McGraw chats with Josh Pitchford to unpack one of the most misunderstood concepts in sales: Value. You’ll learn what it actually means to deliver value, why it’s different for every buyer, and how to uncover it by focusing on the customer's needs.

To find our handout for this episode, go to https://www.buildingyoursalesengine.c...

Tune in for practical tips, real-world insights, and a fresh perspective on value-based selling that actually works.
● Why “bringing value” doesn’t work unless you know what they actually care about.
● How to stop guessing what people want and start asking the right questions.
● How to stand out by making your value feel personal, not generic.
● Why value is subjective—and how to find out what it means to them.
● Learn how to tie your value to real ROI so buyers start paying attention.
● Why pitching before listening makes you forgettable.
● How to take control of the conversation with one powerful question.
● Learn to hear the pain behind every buyer’s question.
● Why you should never give your insights away for free.
● Learn how to build real trust by going deep on what drives them.
● How to become the guide your clients didn’t know they needed.
● Why being invited into more conversations means you’re doing something right.
● How to show up like a guide, not just another pitch.
● Learn to identify problems they didn’t even know they had.


http://BuildingYourSalesEngine.com/fo...
http://Sandler.com
https://www.BuildingYourSalesEngine.c...
Josh Pitchford on LinkedIn -   / josh-pitchford-6163274  
http://BuildingYourSalesEngine.com/27
Building Your Sales Engine on Linktree - https://linktr.ee/buildingyoursalesen...


00:00 Start
02:46 How to Bring Value When Selling
06:34 Put a Number to the Value You Bring
08:16 The “Scooby Doo Moment” In Sales
11:36 Uncover What the Buyer Values
15:30 The True Value of a Salesperson in Sales
16:55 How to Get a PhD In Your Clients
19:34 When a Client Trusts Your Judgement
23:21 How to Prepare to Bring Value
25:34 Parting Thoughts


#salestraining #salesmanagementtraining #salesmethodology