Customer-funded business | John Mullins | TEDxLondonBusinessSchool

London Business School Associate Professor John Mullins tells us how to start, finance or grow our business using our own customers’ cash. Professor Mullins explores how customers can provide venture capital.

John Mullins is an Associate Professor of Management Practice at the London Business School. An award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public. John’s newest book,The Customer-Funded Business: Start, Finance or Grow Your Business with Your Customers’ Cash, (Jersey City, Wiley 2014), was named one of five “not-to-be-missed books” for 2014 by Fortune magazine. It challenges the widely held assumption that among an entrepreneur’s first and most important tasks is that of raising investment capital.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx