Southwest's INSANE Profitability Streak, Explained

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US Airlines don’t exactly have the greatest reputation. They’re known for nickeling and diming passengers, having terrible customer service, and on occasion dragging folks off of planes - literally.

But Southwest Airlines is an exception. Not only does it have a cult following of loyal customers, but it also sports one of the highest employee satisfaction ratings amongst all US employers. The airline is so confident in its ability to appease that the company decided to make their ticker symbol on the New York Stock Exchange “LUV”.

However its wide appeal isn’t the airline’s most impressive facet. That’s because the airline also happens to be the record holder for one of the most insane streaks in commercial aviation history. In an industry that’s notoriously hard to make money, Southwest has remained profitable for 47 consecutive years. How have they managed to do it? Let me explain…

#Southwest #Luv #SWA