Скачать или смотреть Wunderkind Success Story: Case-Mate

Discover the insider secrets of Case-Mate, a leading mobile accessories company, as they share their remarkable journey to success in the fiercely competitive market. In this exclusive interview, T.R. Wilholt, VP, E-commerce, Case-Mate, delves deep into their strategies, challenges, and triumphs. Learn how Case-Mate uses cutting-edge techniques, including targeted SMS marketing, to engage their diverse customer base spanning from fashion enthusiasts to outdoor adventurers. Dive into the world of product launches, exploring the pivotal role of MMS and SMS in driving excitement and conversions.

00:00 Intro
00:24 Describe Case-Mate's Customer
01:11 "Email and Text Have Been a Huge Part of Our Growth Strategy."
03:43 Between Social Advertising and Wunderkind, Case-Mate Is Seeing Real Growth for the First Time Since Early 2022
05:17 Case-Mate Is Shifting Spend in Order to Test More Wunderkind Ad Products
05:53 "When You Start From Zero in Text, It Will Blow Your Mind How Fast You Can Grow in Text."
06:41 What Is the Seasonality of Case-Mate?
07:41 What Are Consumers Looking for This Year During BFCM?
8:29 What Is Case-Mate's Retention Strategy?
09:42 What Is Case-Mate's Customer Lifecycle Like?
10:47 Case-Mate Uses MMS for a More Creative Approach as Opposed to a More Targeted Approach With SMS