How to Set Up Attribute Rules in Google Merchant Center Next (Beginner Video) - GMC Feed Rules

In this video, Kirk walks through beginner steps to Attribute Rules (formerly called Feed Rules in GMC Classic) by talking about when to use them, how to turn them on, and how to set up basic (non-complex) attribute rules. Stay tuned for more advanced videos on Attribute Rules in the near future!

0:00 Introduction
0:44 How to Enable Supplemental Sources & Attribute Rules in your GMC Next Account
1:44 How to attach Supplemental Sources to the Primary Data Source in Merchant Center with Attribute Rules
2:13 Definition of Attribute Rules (what are they?)
2:35 When should you use Attribute Rules?
4:06 Hierarchy for Data Sources (what will influence the data?)
6:56 Specific steps to create an attribute rule in Google Merchant Center
12:38 Using attribute rules to set a promotion id
13:35 Testing an attribute rule in merchant center next
14:37 Using an attribute rule to edit product titles
15:17 In Conclusion

- -

Learn more about Kirk and ZATO here: https://zatomarketing.com/
as well as their SMB Google Ads Program (for budgets under $10K/month) here: https://zatomarketing.com/google-ads-...

Connect with Kirk on LinkedIn:   / ppckirk  
and
Twitter/X:   / ppckirk  

#merchantcenter #googlemerchantcenter #merchantcenternext #googlemerchantcenternext #googleads #adwords #googleshopping #PPC #PaidSearch #ecommerce #ecommercebusiness #ecommercetips #shopify #pmax #performancemax #productratings #ecommercebusiness