From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match

Brett Curry (  / thebrettcurry  ) talks to CRBN Pickleball (  / jeffreycohen  ) about valuable lessons for any brand looking to build authentic community and stand out in a competitive market.
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Chapters:
(00:00) Introduction: The Founding Story of CRBN
(09:51) R&D and Product Innovation in Pickleball
(15:03) Understanding Customer Feedback: The Heart of Product Development
(19:00) Building a Community: The Role of Ambassadors in Growth
(24:32) The Power of Authenticity: Leveraging the Founder’s Story
(28:25) Sponsoring Athletes: A Strategic Approach to Brand Visibility
(32:20) Maximizing Amazon: Strategies for Growth and Brand Building
(40:16) Future Innovations: What's Next for Carbon Pickleball?
(42:31) The Affiliate Strategy: Quality Over Quantity
(46:39) Conclusion