Eddie Opara at 2015 AIGA Design Conference: Is it the Size That Counts or How You Use It?

Watch Pentagram partner EDDIE OPARA's mainstage presentation "Is it the size that counts or how you use it?" at the 2015 AIGA Design Conference in New Orleans.

At first glance, one might get a chuckle out of the title. But this question is not quite what it seems. Multi-faceted designer Opara believes that for a graphic designer, both parts of the question are of equal importance. Using recent projects to reflect this hypothesis, he explains why designers should be tinkerers with the concepts of scale, spectacle, and the speculative, which ultimately shape the decisions, desires, and choices of your audiences in the present and future.

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