Office Hours with Andrew Hochradel & Nick Longo | Adobe Creative Cloud

Join designers Nick Longo and Andrew Hochradel for Office Hours! This week’s stream is about “Preference vs Purpose,” today they’ll share how to have a meaningful conversation with clients about disagreements. Come join the conversation!

Join the Adobe Student Slack channel: https://bit.ly/2XLrUFw

Nick Longo is the creative executive behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters
00:00 Start
4:40 Preference vs Purpose
12:14 Iron-Clad Creative Brief
15:45 Have a “Super Fan” Persona Defined
18:23 Reiterate The Purpose
20:25 Rephrase and Reposition
23:05 You Don’t Get the Win Without the Purpose
23:50 Use Compassion Statements
26:25 Check Your Purpose
29:45 Vania Gunawardi’s Portfolio Review
36:35 Parth Jha’s Portfolio Review
44:55 Vitthal Bhat’s Portfolio Review
51:20 Stream Recap

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Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

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Office Hours with Andrew Hochradel & Nick Longo | Adobe Creative Cloud
   • Office Hours with Andrew Hochradel & ...